William McDonough: The wisdom of designing Cradle to Cradle
http://www.ted.com - Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time." A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.
Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector
Length: 21:56
Rating: 4.93
Views: 50077
Tags: ted tedtalks
Video Comments
|
